A Detailed Guide to Writing an SEO Intern Job Description
Hiring an SEO intern can help you gain a better understanding of the world of digital marketing and search engine optimization. This guide will help you craft a job description that amplifies your company’s mission, explains the role and responsibilities, and stands out to top applicants.
Define the Purpose of the Position
A successful job description should help applicants understand why the position is important and what type of value they can bring to the company. Start off by clearly defining the purpose of the role and provide a brief explanation of how they will be contributing to your overall strategy. Make sure to spell out exactly how the intern’s work fits into the company’s mission and objectives. This will give them a better understanding of how their role is integral to success as an organization.
Understand Your Organizational Needs
Before you start crafting a job description, take the time to deconstruct your organizational needs and communicate that to job seekers. This is important in order for them to determine whether they will be able to fulfill the duties of the position or if their skills are a better fit elsewhere. Outline expectations, include any required expertise and describe what daily tasks they could find themselves doing. This will help to streamline applications and provide clarity on what is expected from the ideal candidate.
Identify Skill Sets and Requirements
Make sure you’re clear about what skill sets and knowledge are necessary for the role. What does your team need from an SEO intern that may be different from a general intern? Make it known that you’re looking for someone with SEO knowledge and experience. Simply writing “familiarity with SEO” isn’t enough – go into detail in terms of what specific skills you require, such as understanding keyword research and optimization, link-building strategies, on-page optimization principles, and website analysis. If they have experience using other tools like Google Analytics or heat mapping software, make sure to include this too.
Describe Job Responsibilities
Outline the day-to-day tasks and responsibilities required for a successful SEO intern. These may include but are not limited to researching and analyzing keywords, performing competitor analysis, developing and managing link-building campaigns, optimizing content, creating reports that measure performance metrics against business goals, and executing tests or audits on websites or campaigns. Additionally, describe the type of training the intern will be receiving during their time with you.
Outline Professional Development Opportunities
Having an SEO intern can provide a great opportunity to develop the skills of someone new to the industry. When writing your job description, include any professional development activities the intern will be a part of. This could include attending conferences, joining seminars and workshops, or shadowing the work of more seasoned professionals. Doing so will ensure your intern understands what’s expected from them, as well as help keep them motivated and engaged in learning about SEO.