How to Create a Compelling Digital Marketing Intern Job Description
As companies increasingly value the power of digital marketing, interns with strong digital marketing skills are in high demand. Writing an attractive and effective job description can help you find the right digital marketing interns to take your organization’s strategy to the next level.
Establish a Clear Set of Expectations and Responsibilities.
Before you begin writing the job description, it’s important to decide what responsibilities and tasks your intern should be expected to complete. Establishing a clear set of expectations will help ensure that the intern knows exactly what their role is and how you expect them to perform. This could include things such as content creation, SEO optimization, or tracking analytics. Additionally, make sure that the job description outlines any special requirements or skills that you require from the intern.
Outline Required Skills & Qualifications.
Once you have established the responsibilities of the digital marketing intern position, it’s important to include information about any necessary skills or qualifications. This could range from technical skills like SEO and HTML proficiency, to interpersonal development such as excellent written and verbal communication. Be sure to provide clear examples of what types of skills and experience you are looking for in applicants, so that only those with the relevant experience will apply for the role.
Offer Salary and Benefits Details.
If possible, include salary and benefits information in your job description. This helps to attract suitable candidates and can save you time in the hiring process. Even if you don’t have a set budget for this position, noting that compensation is competitive can be helpful. If appropriate, mention any benefits such as flexible hours, transit passes or free work lunches that could make the offer more attractive.
Craft an Enticing Summary of the Role.
Begin your job description with a concise summary of the role – you only have a few moments to grab attention and make an impression. Describe the expectations for the position in compelling language, outlining why a digital marketing intern would want to take it. Mention any exciting projects or learning opportunities, emphasizing the skills needed for success in order to draw the best possible candidates.
Highlight Your Company and Team Culture.
A job description is an ideal place to share your company vision and values as well as what makes working with your team different from other places. Differentiate yourself by emphasizing the unique qualities of your team culture, such as flexibility, trust, recognition and development opportunities. Mix in some jargon-free language about why it’s a great time to join your business so that applicants can see why it’s a valuable opportunity for them.
Example of Digital Marketing Intern Job Description