A Guide to Writing Effective Content Strategists Job Descriptions
If you’re looking for a content strategist to help create impactful, effective digital content for your business, then this guide can be an invaluable asset. Here you’ll find easy-to-follow tips and advice on crafting the perfect job description that captures the essential skills and qualities of the ideal candidate.
Describe the Role
When crafting a job description for a content strategist, it’s important to provide an accurate description of the role. Explain what responsibilities they will manage and how they will help create impactful content that meets the needs of your business. Make sure to emphasize any specialized knowledge and experience required, such as experience with SEO or analytics. Outline the duties and tasks necessary for success in the role, such as researching industry trends and writing content that is shareable across various digital platforms.
Outline the Job Duties and Responsibilities
It is important to include a detailed description of the duties and tasks a content strategist will be expected to undertake in order to succeed in their new role. Responsibilities may include researching industry trends, creating content plans, writing engaging and relevant content, optimizing the content for various digital platforms, monitoring analytics, measuring performance and reporting key insights. Additionally, they should possess an understanding of analytics tools to better measure success and help inform recommendations.
Define Qualifications, Skills, and Experience
Content Strategists should have the skills and qualifications to effectively measure the success of campaigns. This might include knowledge of SEO best practices, analytics tools, content distribution channels and social media platforms such as YouTube or Twitter. Additionally, it is important that they possess a great eye for writing engaging and compelling stories, with excellent attention to detail. The ideal applicant should also demonstrate an ability to collaborate well with other teams, take direction and guidance from others and be able to plan their workload accordingly.
Explain What Your Company Offers
Make sure to explain the benefits of working at your company and what makes it unique. This can include career options, flexibility and total rewards. Be sure to emphasize good perks like great retirement plans or flexible scheduling opportunities, as well as employee development opportunities such as tuition reimbursement and continuing education programs. Also don’t leave out additional perks like a gym membership or employee discounts for retail locations.
Share Expectations and the Hiring Process
Be sure to include a detailed list of duties and expectations for the position. Explain the hiring process from start to finish, including details such as the number of interviews, who will conduct them, required testing (if any), background checks and onboarding requirements. This helps you establish transparency and allows candidates to know what to expect if they are selected for the job.