Content Manager Job Description – What to Expect
Content Managers are responsible for planning, creating, curating, and distributing content that aligns with an organization’s goals. They have a wide range of duties from staying up-to-date on trends to gathering analytics to optimize content performance. If you’re considering this position, read on for an overview of what it takes to be successful in this role.
Develop Strategies to Manage and Improve Content Quality.
Content Managers must stay up to date on the latest trends and tools in order to optimize content quality. They develop strategies that involve A/B testing, surveys, keyword research, content audits and more. To ensure success, they should monitor analytics frequently so they can adjust their approach as needed. Additionally, a large part of the role is staying up-to-date on recent changes in algorithms from search engines like Google and Bing. By keeping their strategy fresh and relevant, Content Managers are able to ensure that their organization’s content remains competitive.
Ensure that All Content Is Accurate, Clear and Relevant.
It is the responsibility of the Content Manager to check all content for accuracy and clarity before it is published. They should also make sure that content aligns with the organization’s brand and values while remaining relevant to current trends and issues in the industry. Additionally, they should ensure that all content adheres to copyright laws. By double checking the accuracy and relevancy of the content, Content Manager is ensuring a high level of quality that not only reflects positively on their own work but also positions their company as an expert in its field.
Optimize Content for SEO and Online Visibility.
As a Content Manager, you are also responsible for optimizing the content to both have strong Search Engine Optimization (SEO) as well as improve online visibility. This includes writing Meta descriptions, titles, and tags that relate to each post or piece of content. Additionally, implementing keyword optimization strategies such as identifying key phrases in topics can help boost search rankings and improve the visibility of your organization’s content.
Monitor Key Performance Indicators and Report Results.
As a Content Manager, you have to have a bird’s eye view of the content performance. You will track and analyze key performance indicators (KPIs) that reveal how successful your content is with target audiences and make necessary changes to ensure success. You will also be expected to analyze your organization’s content analytics, review user feedback, and identify potential opportunities for improvement as well as report findings to senior management/stakeholders.
Coordinate With Internal Teams for Editorial Direction and Prioritization of Content Tasks.
As a Content Manager, you will be responsible for coordinating deadlines, content style guidelines and working with internal teams to ensure the smooth running of content production. You should prioritize tasks, give feedback/guidance when necessary, define goals and track progress on each project. Furthermore, you should align your team across different editorial standards and brainstorm ideas to drive organic growth in existing content programs. This role requires strong organizational skills as well as an eye for detail – to identify any inconsistencies in the output and deliver successful campaigns quickly.